Project: 2022 Holiday AppealAbout: The Wilderness Society's annual end of year digital appeal – this year focusing on the Tasmania Wilderness World Heritage Area and inappropriate development. We raised over $130,000 in one day of the campaign with the help of a matching sponsor. I developed and ran the social media component of the campaign – sample social ads below.URL: Campaign Link
Project: Tip to Toe 2023About: Working with the Wilderness Society, Erchana Murray-Bartlett ran 150 marathons in 150 days to break a world record and raise money for Australian nature. I assisted with social and content for the campaign, which was covered globally by media outlets including the BBC, CNN, The Times, The Guardian, Der Spiegel and many more.URL: Campaign Link
The Wilderness Society: BAU Social
Project: Mt. Tongatabu Court CaseAbout: We raised $25,000 in a day to fund a court case investigating the legalities of a logging operation in lutruwita / Tasmania.URL: Appeal LinkURL: Post LinkAd ROI: 3.58
Facebook: Harbour Bridge Turns 90Engagements: 16,336URL: Post Link
Project: All About Women 2022About: All About Women is an annual festival where audiences gather to reflect on burning questions about gender, equality, and justice. The festival marks International Women's Day and celebrates extraordinary artists and thinkers. It’s a vibrant day of stimulating debate about the big ideas important to women, non-binary people and their allies.
Project: SOH 2022 Content Strategy
Facebook: Ukraine Sails LightingEngagements: 43,327URL: Post Link
Project: Vivid Live 2022
IG Stories: What's On Wednesdays
Facebook: Online Escape RoomEngagements: 11,887URL: Post LinkAwards: Shorthand Awards: Best Arts & Culture Story 2022
LinkedIn: Sydney World Pride 2022Engagements: 3,093URL: Post Link
LinkedIn: SOH Staff Stories
Project: Crowdfunding CampaignAbout: In 2019, Lasso (previously ReCircle) was at concept stage. We ran a successful equity crowdfunding campaign, ultimately raising AUD $2 million with 500 investors to develop the prototype circular technology.URL: Campaign Link
Project: Lasso RebrandAbout: Post crowdfunding, we rebranded to avoid potential international trademark disputes. The result is a lifestyle brand designed to disrupt. I managed the positioning and identity creation project from RFP to delivery.
Project: Website & Product RenderAbout: To bring our audience on the journey and see the potential of Lasso's home recycling appliance, I worked with a designer to create a 3D appliance render and a suite of graphic assets including the Lasso website (see next)
Lasso: Social Content
Lasso: Business Cards
